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Emily Baxendale and Aud Kuehle are the two names behind the luxury headwear brand
based in London, they started the label in 2014 and since then they have rapidly drawn in a
coveted clientele of celebrities, members of the Royal Family, fashion stylists and the press.
Emily-London blends functionality and femininity with their classic hats, cocktail hats, hair
accessories and bridal pieces. The label demonstrates how couture craftsmanship and
attention to detail can combine beautifully to produce that perfectly tailored finish.
“Having worked on hats fit for a Queen (literally) Emily-London's creations are sure to make
you feel like a princess for the day.” – Brides Magazines
Since launching at London Fashion Week in 2014, the label has gone onto partner with
Qatar Goodwood Festival and in 2017, Emily-London collaborated with The Lanesborough
for the Summer Season and partnered with Swarovski to create a range of bespoke Polo
Helmets for the England Ladies Polo Team.
Emily-London millinery is regularly featured in iconic publications including the likes of:
Vogue, Woman’s Home, Bazaar, InStyle, You and many more.
What’s next for Emily-London in 2018? A collaboration with LoveHats.com, of course.

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